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Learn how businesses grow online through websites, search engines, SEO, social media, content, paid advertising, landing pages, WhatsApp, email marketing, reputation management, analytics and practical campaign planning. This course is designed to build job-ready, freelancing-ready and business promotion skills.
Updated chapter list matching the files available in your Digital Marketing folder.
Each chapter is designed with learning objectives, examples, activities and quiz questions.
Learn SEO, social media, ads, analytics, content, landing pages and reporting.
Students can create samples like content calendars, ad plans, SEO audits and final projects.
This course helps learners understand the complete digital marketing process from audience understanding to campaign planning and reporting. The focus is on practical use for employment, freelancing and business promotion.
Understand search engine basics, keyword research, on-page SEO, technical SEO and local SEO.
Learn social media marketing, Instagram, Facebook, LinkedIn, YouTube and WhatsApp marketing.
Learn paid ads, Google Ads, Meta Ads, landing pages, campaign planning and analytics.
Digital marketing is useful for students, job seekers, freelancers, business owners, startup founders, content creators and local service providers.
Build skills for roles like digital marketing executive, SEO executive and social media executive.
Offer beginner services like social media planning, Google profile support, SEO audit and content writing.
Promote local businesses through search, social media, ads, WhatsApp and landing pages.
Create practical samples like keyword sheets, content calendars, ad copies and strategy projects.
Follow this roadmap to move from basic understanding to practical campaign strategy.
Start with digital marketing introduction, career scope, online customers, strategy, branding and website basics.
Learn search engines, SEO basics, keyword research, on-page SEO, technical SEO and local SEO.
Understand content marketing, social media, Instagram, Facebook, LinkedIn, YouTube and WhatsApp.
Learn email marketing, paid advertising, Google Ads, Meta Ads, landing pages and lead generation.
Complete content calendar, ORM, analytics, final strategy project and career roadmap.
This list now matches the PHP files created in your Digital Marketing course folder. Unneeded chapters have been removed.
Understand digital marketing, its importance, channels, benefits and practical use for businesses.
Open ChapterExplore career opportunities, required skills, job roles, freelancing options and growth possibilities.
Open ChapterLearn customer behaviour, audience types, buyer journey, needs, problems and decision-making patterns.
Open ChapterUnderstand marketing goals, audience selection, platform planning and basic campaign strategy.
Open ChapterLearn brand identity, online presence, trust, tone, visuals and consistency across platforms.
Open ChapterUnderstand website structure, pages, domain, hosting, CTA, mobile view and business website essentials.
Open ChapterLearn landing page structure, lead forms, offers, CTA buttons and basic lead generation process.
Open ChapterUnderstand how search engines work and how users search for information, products and services.
Open ChapterLearn SEO meaning, organic traffic, search visibility, ranking factors and types of SEO.
Open ChapterLearn how to find useful keywords for websites, blogs, local businesses and search campaigns.
Open ChapterUnderstand titles, descriptions, headings, URLs, internal links, image alt text and content optimization.
Open ChapterLearn website speed, mobile-friendliness, SSL, sitemap, robots file, indexing and technical SEO checks.
Open ChapterLearn local search, Google Business Profile, reviews, maps visibility and local business optimization.
Open ChapterUnderstand content types, content pillars, educational content, promotional content and trust-building content.
Open ChapterLearn social media platforms, profiles, posting strategy, engagement, content types and audience connection.
Open ChapterUnderstand Instagram profile setup, bio, highlights, reels, stories, hashtags and content planning.
Open ChapterLearn Facebook pages, posts, groups, events, community engagement and local business promotion.
Open ChapterUnderstand professional branding, B2B content, networking, lead generation and LinkedIn profile improvement.
Open ChapterLearn YouTube channel basics, video topics, titles, thumbnails, descriptions, Shorts and video SEO.
Open ChapterUnderstand WhatsApp Business, broadcasts, quick replies, catalogues, groups, status and follow-up communication.
Open ChapterLearn email lists, subject lines, newsletters, welcome emails, follow-up emails and email campaign planning.
Open ChapterUnderstand PPC, impressions, clicks, CTR, CPC, budget, targeting, ad copy and campaign objectives.
Open ChapterLearn Google search ads, keywords, ad groups, bidding, ad copy, landing pages and campaign review.
Open ChapterUnderstand Facebook and Instagram ads, objectives, audiences, placements, creatives, lead forms and WhatsApp ads.
Open ChapterLearn headline, offer, CTA, lead form, trust signals, mobile layout and landing page conversion basics.
Open ChapterPrepare content pillars, weekly calendar, platform plan, campaign blueprint, workflow and campaign review.
Open ChapterLearn reviews, ratings, complaint handling, response templates, brand mentions, ORM audit and trust-building.
Open ChapterUnderstand reach, impressions, clicks, CTR, CPC, CPL, leads, conversions, reports and dashboards.
Open ChapterCreate complete digital marketing strategy with audit, audience, SEO, social media, ads, landing page and analytics.
Open ChapterRevise the course, build portfolio, explore jobs, freelancing, interviews and career growth roadmap.
Open ChapterStudents can use these projects to build confidence and show practical digital marketing ability.
Review website, Google listing, reviews, social media pages, competitors and improvement areas.
Create educational posts, promotional posts, reels ideas, stories and platform-wise CTA plan.
Prepare keyword list, title ideas, meta descriptions, headings, image alt text and FAQ ideas.
Plan objective, target audience, ad copy, budget, creative idea, landing page and metrics.
Create a simple report with reach, clicks, leads, CPC, CPL, conversions and improvement suggestions.
Combine business audit, audience research, SEO, content, ads, landing page, ORM and analytics.
This course supports career, freelancing and business promotion pathways.
Prepare for beginner roles in digital marketing, SEO, social media, content and campaign coordination.
Offer local businesses services like social media planning, Google Business Profile improvement and basic SEO support.
Use SEO, social media, WhatsApp, email, ads and reviews to grow your own institute, shop or service business.
Use these questions as a pre-course or post-course practical assessment.
Start from Chapter 01 and complete each chapter with practical work and quiz practice.